Empowering India to Make Informed Investment Decisions
Mutual Funds Sahi Hai is an investor education initiative by AMFI designed to promote financial literacy and highlight the advantages of Mutual Funds. Our objective is to help people from all walks of life understand how investing small amounts in Mutual Funds regularly through SIP can create wealth over time.
The MFSH campaign with simple, but very clear messaging through advertisements, digital videos and the website, all in multiple languages, has helped dispel the myths associated with Mutual Funds and popularise Mutual Fund investments among investors and has helped the industry in adding significant number of investor accounts as well as investments.
About Mutual Funds Sahi Hai
Powered by the Association of Mutual Funds in India (AMFI) under the guidance of Securities and Exchange Board of India (SEBI), 'Mutual Funds Sahi Hai' was launched in March 2017 as an investor education initiative with the primary goal of making Mutual Funds easier to understand. To spread the message, we use a mix of media—TV, digital, radio, print, outdoor, and cinema—in multiple languages.
About Association of Mutual Funds in India (AMFI)
The Association of Mutual Funds in India (AMFI) is dedicated to developing the Indian Mutual Fund Industry on professional, healthy and ethical lines and to enhance and maintain standards in all areas with a view to protecting and promoting the interests of mutual funds and their unit holders.
Association of Mutual Funds in India (AMFI) is a non-profit industry body of the asset management companies (AMCs) of all Mutual Funds in India that are registered with Securities and Exchange Board of India (SEBI). AMFI was incorporated on August 22, 1995 as a non-profit organisation.
The ‘Mutual Funds Sahi Hai’ campaign, a nationwide investor awareness media outreach in various languages initiated by AMFI in 2017 under SEBI’s guidance, is one of the key efforts of AMFI to spread awareness about Mutual Funds as a distinct asset class to help create wealth over the long term.
Get more information about AMFI and its investor awareness programs here: www.amfiindia.com
Our Mission
Our mission is to simplify the world of Mutual Funds, helping individuals make informed decisions and take small steps toward achieving their financial goals.
