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The ‘Mutual Funds Sahi Hai’ investor education and awareness initiative started in March 2017. The initiative has reached out to Indians across states and languages through TV, Digital, Print and other media. Many have educated themselves about Mutual Funds through this website. The website offers simple content around Mutual Funds in the form of articles and videos which prospective investors find easy to understand. The website also offers tools and calculators that help you plan for your life goals, with ease. Based on your inputs, the calculator tells you how much you need to invest to get closer to your goals.