டிஜிட்டல் காலத்தில் மோசடி: முதலீட்டாளர்களை ஏமாற்றுவதற்கு மோசடி செய்பவர்கள் தொழில்நுட்பத்தை எப்படிப் பயன்படுத்துகிறார்கள்

Scammers are exploiting the digital landscape by leveraging social media profiles, AI, and deepfake technology—all to deceive investors. There are tactics you can understand to protect yourself from these fraudulent activities.

1. The Digital Landscape of Investment Scams

   Scammers these days set up fake investment sites that promise unrealistic returns and no risks at all. Always be suspicious of these sites and cross-check them with authentic sources before investing your money in them.

2. Use of Social Media Profiles

   Scammers have recently begun to use social media platforms to impersonate financial professionals and establish trust with victims. While some professionals offer genuine advice, others may lure you into a scam.                  

You need to be able to tell the difference between the two, and for this, you should cross-check the information they provide with credible sources.

3. AI-Driven Scams: Personalised Fraud at Scale

Artificial Intelligence (AI) has enabled scammers to scale their fraudulent activities. They use AI to automate scam messages or emails tailored to individuals, making the scam feel personal and convincing. Be sceptical of messages or offers that seem too targeted or personalised, especially from unknown sources.

4. Deepfake Technology: Seeing Isn't Believing

Deepfake technology allows scammers to create videos that appear as though well-known personalities or financial experts are endorsing a fraudulent scheme. These convincing videos can trick even the most cautious investors. Verify any video endorsement by checking the official channels of the person or entity. Protect yourself in the digital age by being an Informed Investor